Julie Choo is a techpreneur, author, speaker and strategic advisor focused on education and learning, financial services, innovation, business strategy, business architecture and technology.

Julie Choo - THE JULIE JUMPSUITShe is passionate about helping people to build strategic capabilities that empower them to create success stories in their personal lives, careers and businesses.

She has spent the past 15 years working with C-level executives and directors of banks and large corporates (spending several years in these roles herself) as well as many start-ups and their investing VCs and family offices to plan and execute their strategies including the structuring of merger and acquisition deals. She also specialises in international business expansion and location strategy, focused on business model design and operating model optimisation.

Julie is currently writing THE STRATEGY JOURNEY® book as well as being founder and curator of the global community of strategy journey co-creators. Her research for the book includes analysis of three industries: Data Science, Automotive (including Autonomous Vehicles) and Financial Services Technology (Fintech or Digital Banking).

As well as writing book, Julie is also busy expanding her company Stratability which she founded in 2015 – originally as a freelancer.

Stratability has recently grown into a boutique learning and consulting practice that helps individuals, teams and organisations develop their strategic capabilities using training, coaching and hands-on workshops. As part of Stratability, Julie has recently penned the course ‘Applied Operating Model Design’ which is launching in May 2017 in Sydney Australia and June 2017 in London UK in partnership with EA Learning (ealearning.com). More courses including several on Fintech are coming soon in collaboration with the London Institute of Banking and Finance.

Julie also recently setup Stratability Singapore in October 2017 and is looking at other regions across Asia.

As well as her book and company, Julie is a NED, mentor and/or investor to several start-ups and growth companies based in London (some via accelerators) covering sectors ranging from fintech to fashion. She is also a speaker on topics such as Women in STEM, Business Architecture and Operating Models, and Machine Intelligence including Autonomous Vehicles.

In her spare time, Julie enjoys following Formula One (F1) and her football teams Arsenal and Liverpool, learning Latin dancing, shopping and fashion. She also loves to spend time with her dog especially around the parks in Wimbledon and being a foodie, trying out new restaurants as well as recipes at home.

Photo taken by Rebecca Need Menear. Julie is modelling THE JULIE JUMPSUIT for DFYNorm.com.



Speaking & Events

Julie Choo - Speaker

Julie is keynote speaker, panel speaker and occasional judge or investor ‘dragon’ at events by invitation. She also runs training courses in Business Architecture, Operating Model Design and Design Thinking for corporate professionals and in-house in large corporations as well as business strategy for startups via accelerators.

Notable topics of interest include:

  • THE STRATEGY JOURNEY for businesses
  • The future of careers
  • What is Business Architecture?
  • Fintech – what are the banks really doing and what should they do?
  • Women in Technology and STEM
  • The Future of Machine Intelligence and Autonomous Vehicles
  • Data – A Currency or Commodity that is changing the world

If you are interested in engaging Julie for an event, please use the ‘Contact’ form, by clicking here.

Upcoming events:

June 28-29, 2017: Machine Intelligence in Autonomous Vehicles Summit at the Postillion Convention Centre Amsterdam, Netherlands

Julie will be MC of the Event on DAY2 and speaking about the future and practical applications of MI and Autonomous Vehicles.

Sep 21-24, 2017: Applied Operating Model Design Workshop in Edinburgh, Scotland United Kingdom

June 12-15, 2017: Applied Operating Model Design Workshop in London United Kingdom

May 22-25, 2017: Applied Operating Model Design Workshop in Sydney Australia


Recent events:

November 4, 2016: Embraco Festival UK: Julie speaks about THE STRATEGY JOURNEY®


Previous events:

October 29, 2015: Judge at London’s inaugural live speed funding event by Kaboom Consulting


September 29, 2015: Business Strategy for Start-ups at the Migrant Business Accelerator (London)



Get in touch

If you have any questions, media or speaking enquiries, please leave me a note here. I’ll try to respond as soon as I can.